Easy Recipes Etc. is a recipe blog that offers the simplest recipes for those who are seeking inspiration about what to make, or how to prepare for a stress-free upcoming event, such as a brunch or family dinner.

The visual design focuses on being simple, approachable, and made with love, therefore the organic shape of the “E” in the logo references the homemade nature of the blog. The overall style has just enough elements to organize recipes in a clear way, without overwhelming the desing as a whole, since recipes can contain a lot of details.

materials:

• logo design
• branding
• color pallet
• style guide
• editorial
• e-book layout