Olar Digital is a company that aims to re-invent the business card by making it obsolete in its entirety using NFC Tags.

Targeting a young audience that’s not afraid to think outside the box, Olar wanted a loud and fun visual design that paid homage to its digital form.

The pixelated 8-bit logo and classic grid are referencing the birth of the digital world, and the color scheme was chosen in a daring way, to mock the CMYK color format that is exclusively used for printed materials.

materials:

• logo design
• branding
• style guiding
• color pallet
• iconography
• pitch deck design
• editorial